01) USERS
& GOALS
Describes the types of people who use the product, what they wish to accomplish and why.
02) UX
WORKFLOW
Illustrates what people do to accomplish their goals, where the user provides, receives, or modifies information.
03) UX FRAMEWORK
Visually describes the design strategy, form, structure, flow, and behavior of the future experience.
04) EVALUATE THE FRAMEWORK
Assess the design direction to ensure adoption, fit, and resonance.
05) EXPLORE VISUAL DIRECTIONS
Visual attributes matrix to provide inspiration and focus visual design exploration.
06) EXTEND VISUAL DESIGN
Apply a visual language that aligns with people’s goals, and guides the user through their experience.
07) DEMONSTRATE THE DESIGN
Interactive model
of the future design, evaluated by people who use the product to provide direction or insight for refinement.
08) DOCUMENT GUIDELINES
Describe design rationale, principles and standards to guide design and development efforts.
09) UXTOOLKIT
Detail grids, layout, type, color, branded elements, and graphic assets to deliver a consistent look and feel.
