Chris Pennell
About Me  //Case Studies  //Resume
Chris Pennell
About Me  //Case Studies  //Resume

Jintronix

My Role : VP Product / Product Manager
‍Duration : 7 years

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Challenge :

  • Rehabilitation is often viewed as tedious and challenging, leading to poor patient motivation and engagement.

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Impact :

  • Suboptimal clinical outcomes due to inconsistent exercise performance.

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Vision :

  • Gamified therapy platform enhancing patient engagement & improving clinical outcomes.

Understanding the Challenge

Phase 1:
Ethnographic Research & Contextual Inquiry

Objective: Align the team with user needs and guide the product development roadmap.

Actions

  • Conducted ethnographic research, observing rehabilitation sessions, and interviewing patients and therapists.

Insights

  • Uncovered key challenges like lack of motivation and engagement, providing a clear direction for our solution.

Concept & Usability Testing

Phase 2: Crafting an Engaging Platform

Objective: Validate the gamified therapy concept before full-scale development by integrating UX research into our agile processes, ensuring that user feedback drives every decision.

Actions

  • Designed gamified therapy prototypes and test with real patients and therapists.
  • Launched limited pilot programs in select rehabilitation centers.

Impact

  • Iterative feedback highlighted areas for enhancement, leading to a more engaging and user-friendly platform.
  • Positive patient responses confirmed the concepts, validating new features early and minimizing risk.

Bringing the Vision to Life

Phase 3: Product Development and Validation

Objective: Develop a comprehensive gamified therapy platform, keeping it user-centric.

Actions

  • Integrated game mechanics, user-friendly interfaces, and real-time tracking.
  • Continuously monitored user data, adherence rates, and clinical outcomes.

Impact

  • Significant improvements in patient adherence and clinical outcomes underscored the platform's effectiveness.

See the Impact

Key Achievements

  1. Company Growth : Expanded client base from a small startup to over 500 clients across the US and Canada.
  2. Patient Adherence : Increased activity times from 1-2 minutes to 15-30 minutes per session, and utilization of 2 times per day on average.
  3. Clinical Outcomes : Patients showed a 25% improvement in clinical outcomes compared to traditional therapy methods